Products will also be available at online retail stores at a SRP of $2.49 per can. Matcha LOVE ENERGY + will be available in specialty and natural food stores, grocery and supermarkets nationwide. The powdered form of matcha is consumed differently from tea leaves or. Recognised as one of 50 Companies Changing the World in FORTUNE, the company was awarded the “Sustainability Award” at the North America Tea Conference and “Best Industry Innovation Leader” at the World Tea Expo 2017. During shaded growth, the plant Camellia sinensis produces more theanine and caffeine. ITO EN is known for its tea expertise and commitment to sustainable practices to include an award-winning tea leaf recycling programme creating eco-products and tea farming practices. Generally, matcha contains 1944 mg of caffeine per gram. Made with 100% Japanese matcha and delivering a balanced boost of energy, matcha LOVE ENERGY + takes the stress out of managing a daily wellness routine and helps consumers “stay grounded.” Matcha LOVE ENERGY + Focus: Japanese matcha, Blueberry & Ginseng:Matcha and L-theanine partner with ginseng for an empowering, focused blend. Matcha LOVE ENERGY + Immunity: Japanese matcha, Acerola and Yuzu:Maintains defenses with a powerful blend of the superfruit acerola, matcha and vitamin C. Matcha LOVE ENERGY + Soothe: Japanese Matcha, Honey & Ginger: Soothes the body and mind with a balanced combination of honey, ginger and calming L-Theanine. Packaged in a colourful recyclable 8.2fl oz steel can, the three flavours are: With so many unhealthy energy drinks on the market, we are excited to deliver a clean and natural energy with functional benefits.” “Our matcha LOVE ENERGY + couldn’t be more timely in helping consumers customise their daily wellness routines. Factors such as processing and brewing time affect the caffeine level. Keep in mind that the actual caffeine content of a cup of coffee or tea can vary quite a bit. Drink sizes are in fluid ounces (oz.) and milliliters (mL). “As we see more consumers seeking plant-powered energy products to help navigate their health and wellness during these times” says Rob Smith, vice president of sales. Check the charts for an idea of the caffeine content in popular beverages. The drinks contain Catechin Antioxidants, Vitamin C and L-Theanine, an amino acid known to provide a state of “calm alertness”, while supporting mental clarity and wakeful relaxation. Each variety contains 50mg of natural caffeine for a gentle energy boost and is powered by green tea and matcha’s unique properties. The new matcha LOVE ENERGY + line is an innovative green tea and matcha blend with functional ingredients that benefit the body and mind with Soothe, Immunity and Focus. ITO EN North America, the Brooklyn based green tea company and innovators of healthy beverages, has introduced a plant-based functional energy drink under its award-winning brand matcha LOVE.
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